Tuesday, August 04, 2026

Why do happy clients agree to give testimonials and then never send them? Discover how the Before, Impact, Change structure makes testimonial requests easier and helps turn client results into persuasive social proof.

Tuesday, August 04, 2026

Selling coaching and professional services is harder than selling physical products because prospective clients cannot see, touch or test the promised transformation. A Porsche Macan courtesy car became a powerful two-day “try before you buy” experience, demonstrating how easily tangible products can build desire and trust. Service providers must create their own version of a test drive by sharing valuable expertise, explaining their approach and demonstrating how they solve problems. Client testimonials also make intangible results feel more credible by allowing prospects to learn from others’ experiences. The goal is to make your coaching service easier to understand, trust and ultimately buy with confidence.

Friday, August 23, 2024

Sometimes, the most critical cry for help goes unnoticed—until it’s too late. In this compelling post, I share a powerful encounter with a struggling business owner who was on the brink of disaster. A simple, unexpected phone call turned things around, but it’s a stark reminder to all business coaches: your clients might need more help than you think, and they might not always ask for it. Discover why constant outreach isn’t just a strategy, it’s your duty, and how one phone call can make all the difference. If you’re a coach or a business owner, this is a must-read.

Friday, August 23, 2024

In an age where hacking is rampant, your social media security is only as strong as its weakest link. This post serves as a crucial reminder to back up your Facebook and Instagram data while conducting a thorough s3curity audit, especially if third parties have access to your accounts. From enforcing complex p@sswords to setting up 2-FA across the board, these steps could mean the difference between a minor inconvenience and a major catastrophe. Don’t let a simple oversight put your digital world at risk—take action today and share this with others who need to protect themselves too!

Thursday, August 22, 2024

Ever driven miles out of your way, expecting a premium experience only to find it… just average? When you're dealing with a top-tier brand, meeting expectations isn’t enough—it should be about surpassing them. In this post, I break down a recent service experience that got me thinking: Are businesses really using feedback to elevate their game, or are they just playing the numbers? Dive in to discover why "meeting expectations" might be a red flag and how the smallest gestures can turn a good service into a rave-worthy one. Curious? Let’s dig into what really separates the average from the exceptional.